Content marketing is a commitment, not a campaign. Let’s understand who the audience is, how you uniquely solve their problem, and what type of content they consume.
Content
What helps people, helps business. Tell a story, entertain, and teach them something new. I enjoy working on well-researched long form articles and I’m a student of data-driven SEO writing.
Delivery
Getting stuff done. Creating an effective brief for copywriters and designers is where it starts. Publishing on time is my reward. Going back to review and update is how I learn.
