I do keyword research, identify content clusters, and make sure the content matches user intent. I stay on top of best practices for on-page SEO. I have experience with tools such as SEMrush, Ahrefs, and Keyword Planner.
I start by formulating a content strategy and setting a plan. I use Google Analytics to analyse performance. I worked with several CMSs such as WordPress and Shopify. I have experience leading freelance copywriters and creators.
I specialize in well-researched, SEO-optimized, long-form writing. I have experience writing for newsletters, B2C product descriptions, social media, and website landing pages.