I do keyword research, identify content clusters, and make sure the content matches user intent. I stay on top of best practices for on-page SEO. I work with tools such as SEMrush, Ahrefs, and Google Search Console.
I start by formulating a content strategy and setting a plan. I use Google Analytics to analyse performance. I work with several CMSs such as WordPress, Shopify, and Drupal. I have experience leading freelance copywriters and creators.
I specialize in well-researched, SEO-optimized, long-form writing. I also have experience writing for newsletters, product descriptions, social media, and website landing pages.