What I do


I do keyword research, identify content clusters, and make sure the content matches user intent. I stay on top of best practices for on-page SEO. I work with tools such as SEMrush, Ahrefs, and Google Search Console.

Content management

I start by formulating a content strategy and setting a plan. I use Google Analytics to analyse performance. I work with several CMSs such as WordPress, Shopify, and Drupal. I have experience leading freelance copywriters and creators.


I specialize in well-researched, SEO-optimized, long-form writing. I also have experience writing for newsletters, product descriptions, social media, and website landing pages.

My clients

NutritionPro personalized food delivery service
Lizza Low Carb Food
We Love Cycling magazine for cycling enthusiasts
Nutric low carb vegan meal delivery service
Sens Foods cricket protein sustainable products

Jiri Kaloc

Prague, Czech Republic

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